10 — 12 July 2025
Pohoda the first partner of Viber in Slovakia

Pohoda the first partner of Viber in Slovakia

Viber has teamed up with Pohoda festival to announce its first partnership in Slovakia. Pohoda festival has set up its own public account, the Pohoda Festival Official Community, within the messaging app as its new channel to communicate with fans and provide them with rich and interesting content. The beloved music festival has started the communication with the Community by running a photo competition to win great prizes, amongst them also tickets to the festival. The competition drew a lot of interest with hundreds of people submitting their best photos from Pohoda Festival last year and the Community is picking up new fans every day. Viber Communities, Stickers and Chatbots are a popular tool for communication with fan used by many leading festivals in the region with Pohoda Festival being the latest one to join in.

23. May 2018

“While creating the Viber Stickers and content for the community we had to reflect about what drives our festival goers, what kind of sentences are our audience using linked to Pohoda and which can we all use in everyday life as well. We created a together with our graphic designers Milk studio and Viber a stickerpack including: ‘Pod’me na jedno’, a smiling sunflower or ‘Pohoda je Láska‘ (Pohoda is love) - stickers. Partnering up with Viber gives us the chance to taste and test a new way to communicate and connect to our audience. We are already a big fan of the stickers & community and we trust that our audience will love them too.” – Suzanne Verschueren, International PR manager Pohoda Festival.

“We are pleased that we can welcome Pohoda festival as our first partner in the local market and introduce the full portfolio of service that our platform offers. As Slovak users belong to the most active ones in the region, we believe that this partnership will help us address even more users and partners and increase the popularity of Viber messaging app in Slovakia,” said Daniela Ivanova, Business Development Manager, Viber CEE.

Viber is famous for its stickers all over the world, allowing millions of people to express feelings and emotions in a fun visual way. Over 40 billion stickers have been sent globally in 2017 which shows just how popular they are with users. Pohoda Festival has created its own sticker pack which features 16 fun stickers designed to be loved by festival fans. Festival fans can express themselves with this exclusive sticker pack and share them with their friends for even more fun. The stickers are ready in Slovak, English and Czech to cater to the main audience from Slovakia but also many festival goers from the Czech Republic and elsewhere. The stickers subscribe every person who downloads them for the Chat Bot, with clickers leading to the Festival Community. The Chat Bot provides the fans with even more rich and exciting content and answer their questions about the festival.

About Rakuten Viber

At Rakuten Viber, we connect people—no matter who they are, or where they are from. Our more than 1 billion users worldwide get access to a range of features like one-on-one chats, video calls, groups messaging or updates and discussions with their favorite brands and celebrities. We offer users all the tools to express themselves securely. Viber is part of the Rakuten Group, a world leader in ecommerce and financial services. Join Viber today and enjoy the world’s best communication experience.

About Pohoda Festival

Pohoda Festival is characterized by its values of friendliness, hospitality, sharing, and tolerance. All of this without forgetting its unwavering commitment to quality service. The philosophy of the festival is to welcome the public the same way as we would welcome a friend to our home. This approach led to seven nominations in the European Festival awards and win of the Green Operations Award. We were listed in the TOP 10 festival picks by media as The Guardian, Metro or The Telegraph lately. Pohoda has a major festival line-up with a boutique festival vibe for a fraction of the regular ticket price. The festival is located 2 hours away by car or train from the capital city of Slovakia – Bratislava and 3 hours from Vienna. The festival location is under an ancient castle on a converted air force runway.

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